I created and activated the design and motion concept for the DAZN Women’s UEFA Champions League campaign.

The campaign centres around treating the players as ‘idols’ and the individual matches as stops on a tour.

Influence was drawn from vintage and modern day rave posters. Exploring and combining the aesthetic characteristics of different eras is something I find inspiring.

My visual research led me to classic football trading cards, reimagining this vintage format allowed me to highlight the players in a fun and refreshing way.

I crafted motion elements revolving around the iconic UEFA star garland, linking and merging classic football imagery with a fresh and innovate campaign that reflects the excitement of the modern Women’s UEFA Champions League.